Experience
Owner + PR Consultant | KP Communications| Denver, CO
December 2015 – Present
PR Strategy: counsels and implements client strategy
Media Relations: Develops media outreach lists for national business and trade publications, pitches stories and news
Content Creation: Drafts press releases, blog content and custom pitches for press release distribution
PR Reporting: Monitors media coverage to calculate and report PR value
Clients: Axon, Pluto Biosciences, Conductiv, Corwin Publishing, Escher Group, HeardThat - Singular Hearing, mindSpark Learning, the Morgridge Family Foundation, and the MX Group
Senior Account Executive | VisiTech PR | Denver, CO
August 2011 – November 2015
Leadership: interviewed and trained new hires, directed Industry Integration projects, supervised individual progress and growth
Business Development: facilitated client recruitment in entertainment-enabling and telecom industries, presented/compiled campaign results and reporting measures for RFPs and agency pitches
PR Strategy: counseled and implemented client strategy
Media/Analyst Relations: conceptualized B2B PR tactics to facilitate conversations with key trade and business media contacts; gained consistent coverage in top publications, including New York Times, CNET, PCMag, CED, Wireless Week, Engaget and The Hollywood Reporter
Content Creation: developed press releases, contributed articles, case studies and speaking and award submissions for clients in entertainment, cable and telecom industries
Events: booked and staffed in-person meetings with key media influencers for trade shows and media tours
Clients: Cortado, Edgeware AB, Net Insight, Fraunhofer IIS, Fraunhofer Digital Cinema Alliance, Mosaik Solutions, Tellabs
Community Relations Director | Supports to Encourage Low-income Families | Hamilton, OH
June 2008 – May 2011
Leadership: supervised community relations team and volunteer network, directed all fundraising and volunteer projects
Marketing & PR: re-branded agency materials and website to improve outreach for new clients and promote awareness in community, led marketing campaigns that included radio PSAs, billboards and promotional items
Media Relations: coordinated interviews with staff and clients to promote programs with local and state newspapers and TV stations, participated in interviews as agency spokesperson
Development: Raised more than $478,000 for agency as sole grant writer, coordinated quarterly direct mail campaigns, created and monitored online donation process
Content Creation: developed news releases and guest columns for local and state media, authored all fundraising materials
Events: supervised planning & implementation of fundraisers, trained guest speakers, authored speeches for executive director and staff
Community Relations: created agency’s first e-newsletter, managed all website content, wrote and designed annual reports
Account Coordinator (Intern) | MSL Group | Chicago, IL
September 2007 – March 2008
Media Relations: pitched story ideas and client news to top national print and broadcast publications, monitored accounts for coverage
Market Research: led influencer research and interviews of medical professionals in preparation for nationwide product launch of a P&G healthcare product
Events: Aided in on-site supervision of a Curves Foods guerilla campaign, prepared media kits for other promotional events for client campaigns
Clients: Metamucil, Align (probiotics), American Heartburn Alliance, Curves Foods
Education
Miami University, Oxford, OH
Bachelor of Arts in Strategic Communications, May 2007
Skills & Training
Excellent written and verbal communication, including:
Online and print writing and editing
Trained in grant writing
Presenting to C-level audience
Project management and team collaboration experience
Proficient in:
Cision
GSuite
Hootsuite
Meltwater
MS Office
Sysomos