Summary

A results-driven PR executive with more than 15 years of experience crafting and executing strategic communications plans that boost brand awareness, enhance reputations and deliver measurable outcomes. Proven success in leading high-profile B2B and B2C tech campaigns, providing counsel to C-suite executives, and overseeing cross-functional teams to drive results.

Achievements

  • Generated consistent media coverage for Vita Inclinata, contributing to product sales growth in industrial and aerospace sectors, while successfully expanded coverage into defense and government publications.

  • Supported Conductiv’s (formerly Medpricer) acquisition by Premier Inc., managing PR for the rebrand while enhancing visibility during the transition.

  • Led PR efforts with Singular Hearing to launch the HeardThat app, garnering coverage in CNET, AARP and Trusted Reviews.

  • Achieved an average pitch email open rate of 40% for rounds of pitches due to personalized emails to each journalist. No mass pitching and blanketed emails.

Professional Experience

Owner + PR Consultant | KP Communications| Hudson, OH
December 2015 – Present

  • Led cross-functional communications strategies for high-profile client M&As, fundraising rounds, company and product launches, and rebrands, gaining top-tier national and trade media coverage in all instances.

  • Conducted all editorial and proactive pitching, earning media placements in high-authority outlets like WSJ, Fortune, AARP, InformationWeek, and Thrive Global for clients.

  • Crafted press releases, blogs, contributed articles, case studies and speaking and awards submissions on behalf of tech clients.

  • Advised C-suite executives on PR strategies, media training, and thought leadership opportunities, securing interviews and bylined articles in industry publications

  • Client Roster: Axon Enterprise, CIOSO Global, Conductiv, Escher Group, HeardThat app, Huffmaster, MindSpark Learning, the Morgridge Family Foundation, New Boundary Technologiesand Vita Inclinata

Senior Account Executive | VisiTech PR | Denver, CO
August 2011 – November 2015

  • Led PR teams and directed comprehensive PR campaigns for clients in IT, entertainment and telecommunications.

  • Established relationships with top-tier media outlets through tailored outreach, achieving coverage in publications such as The New York Times, CNET, and PCMag, as well as B2B trade publications.

  • Increased the amount of coverage for clients by an average of 10% year over year

  • Created impactful press releases, case studies, and award submissions that reinforced client brand narratives.

  • Identified and pitched potential clients in entertainment and telecom industries, drafted RFPs.

  • Client Roster: Cortado, Edgeware AB, Net Insight, Fraunhofer IIS, Fraunhofer Digital Cinema Alliance, Mosaik Solutions, Tellabs

Community Relations Director | Supports to Encourage Low-income Families | Hamilton, OH
June 2008 – May 2011

  • Supervised community relations team & volunteer network, directed fundraising and volunteer projects

  • Rebranded the agency and led marketing campaigns featuring radio PSAs and billboards.

  • Coordinated interviews to promote programs with local and state media

  • Secured over $475K in grant funding as the sole grant writer and implemented new online donation processes.

  • Produced content for e-newsletters, annual reports, and website updates to enhance stakeholder engagement.

  • Appeared as secondary spokesperson, after Executive Director, for the agency

Account Coordinator (Intern) | MSL Group | Chicago, IL
September 2007 – March 2008

  • Conducted media relations, pitched story ideas and client news to top national print and broadcast publications, monitored accounts for coverage.

  • Led influencer research and interviews of medical professionals in preparation for nationwide product launch of a P&G healthcare product

  • Aided in on-site supervision of a Curves Foods guerilla campaign, prepared media kits for other promotional events for client campaigns

  • Client Roster: Metamucil, Align (probiotics), American Heartburn Alliance, Curves Foods

Education

Miami University, Oxford, OH
Bachelor of Arts in Strategic Communications, May 2007

Skills & Training

Core Competencies include:

  • AP Style Writing & Editing

  • Communications Strategy

  • Cross-functional Communication

  • Executive Advisory & Thought Leadership Development

  • Industry Trade Show & Event PR

  • Metrics-driving Campaign Leadership

  • Project Management and Team Collaboration

Proficient in:

  • Canva

  • Cision

  • CoverageBook

  • Google Workspace

  • Hootsuite

  • Meltwater

  • MS Office

  • Squarespace